According to the U.S. Bureau of Labor Statistics, the skincare industry is projected to grow by 29 percent by 2030, exceeding the average growth rate for all occupations. With this in mind, starting an esthetics beauty business can be a profitable undertaking. It also provides a sense of personal satisfaction, as your work revolves around enhancing the appearance and confidence of your clients.
Nonetheless, launching your own esthetician business requires more than just a passion for beauty and skincare. That is why in this post, we’ll discuss all the things you need to know about starting your esthetics beauty business, why it’s a good choice, and the advantages of offering this service.
WHY CHOOSE COSMETIC TATTOOING FOR YOUR ESTHETICS BEAUTY BUSINESS?
Cosmetic tattooing, also known as micropigmentation or permanent makeup, is a cosmetic procedure that involves injecting ink pigment into the skin to enhance or mimic the appearance of makeup. Specifically, camouflage tattooing can effectively conceal skin imperfections. Cosmetic tattooing has gained popularity due to its long-lasting and low-maintenance results.
THE ADVANTAGES OF OFFERING COSMETIC TATTOOING SERVICES
STEADY DEMAND
Over the years, the demand for permanent makeup services has been steadily increasing as more and more people are seeking long-term and low-maintenance cosmetic solutions.
DIVERSE CLIENTELE
Permanent makeup services are beneficial for people from all walks of life, including those who experience hair loss or alopecia, have pigmentation irregularities or scars, or want to cut down on their daily makeup application routine.
HIGH-PROFIT MARGINS
Businesses that offer permanent makeup services typically charge more than traditional makeup services, which can lead to higher profit margins.
ARTISTIC EXPRESSION
Permanent makeup is a form of art, and many artists find it to be a fulfilling and rewarding way to express their creativity while helping clients look and feel their best.
CONTINUAL LEARNING
The beauty industry is an ever-evolving field. It’s essential to stay up-to-date with the latest techniques and technologies. Keeping up with the latest trends provides an excellent opportunity for continuous learning and growth in your career.
HOW MUCH DOES IT COST TO START AN ESTHETICS BEAUTY BUSINESS?
Typically, the estimates for setting up your own business start at around $25,000, but this amount may vary depending on several factors. To begin with, you’ll need to invest in good quality training that can cost around $3000 to $15000.
As you’ll be working with needles and permanently altering someone’s body and skin, it’s essential to be trained properly and use sanitized, disposable needles. ,
HOW TO START YOUR ESTHETICS BEAUTY BUSINESS
RECEIVE TRAINING FOR THIS CAREER
The most common route to becoming an esthetic tattoo artist is to complete a formal education and training program. Alternatively, you can have an apprenticeship where you work under the guidance of an experienced esthetician or tattoo artist
In some states, if you aspire to become a medical esthetician, you may be required to register with the board of medicine. Interestingly, if you want to offer services such as camouflage tattooing and scalp micropigmentation in a state like Arizona, a professional license is not necessary.
DETERMINE IF YOU WANT TO SPECIALIZE IN ONE AREA OR OFFER A WIDE RANGE OF SERVICES
Once you have honed your business acumen and taken into account your financial resources, there is one final question to ask yourself: are you a generalist or a specialist? This means deciding whether you want to provide your customers with a comprehensive self-care experience or establish a reputation as the top expert in a specific area.
BUSINESS LOCATION, REGULATIONS, LICENSE, AND INSURANCE
As for your business model, you could consider renting booth space in an established spa or salon or leasing a commercial space of your own.
It’s crucial to take several necessary and sometimes tedious steps before opening your doors to your own salon to avoid any issues with local regulatory bodies. You may need to comply with your state’s Board of Cosmetology and health department regulations. Every State and county varies. By doing so, you can ensure that you’re on the right side of the law, and avoid any potential problems down the line.
Getting a business license is the final step in launching your esthetician business. To apply for a business license, head to your local city hall or county administration building and fill out a business license application form.
As a small business owner, getting property and liability insurance is essential. It might cost you money, but it can help protect you if something unexpected happens. Insurance can cover you if you experience any unexpected problems and help you avoid financial losses.
KNOW STATE AND FEDERAL EMPLOYMENT AND TAX LAWS
This is the current situation with the laws that apply to people who work in the beauty industry at the federal level:
- If you compensate someone by paying them either an hourly wage or an annual salary, they are categorized as your employee.
- If you compensate someone by paying them a commission, then they also fall under the definition of your employee.
- When you lease a booth or room to an individual who is responsible for setting their own hours, providing their own equipment and supplies, establishing their own prices, and serving their clients, that person may be classified as an independent contractor.
If you choose the sole proprietorship route and have a calculator, you can probably do your taxes yourself. But if you have employees or rent out your space to others, taxes can get more complicated with things like W-2s, 1099s, and payroll taxes. You might want to seek help from an experienced tax professional in your first year to guide you through the paperwork.
PRICING YOUR SERVICE
The price of your product or service conveys a message about your brand, image, and quality standards. However, the most critical aspect to consider is the type of customers you want to attract with your pricing strategy.
Whatever price you set for your services is actually marketing your quality, your standard, your image, and your professionalism. If being the lowest priced brand is your only competitive advantage, you’ll often find yourself in a constant bidding war.
When you raise your prices, it often attracts a higher caliber of clients.
People pay for specialization, What’s expensive for someone may not be expensive for another person.
KNOWLEDGE VS KNOWING
You can easily spend hours researching online about cosmetic tattooing, but it’s not until you hold a tattoo pen, begin tattooing skin, etc that you really begin to understand and know what this industry entails.
It’s not until you align your desire (start a new business) with action that you begin to truly create your esthetic beauty business.
Take action. Enroll in a Paramedical Tattoo Training Course. Start your own esthetician business even with a ton of fear.
LEARN COSMETIC TATTOOING FROM A DISTINGUISHED PROFESSIONAL IN THE INDUSTRY
If you’re looking to become an expert in cosmetic tattooing, Studio Conceal can help! Our top-notch training program has already helped dozens of students from all over the country. Our course covers everything from micropigmentation fundamentals to advanced needling techniques. Our goal is to get you up and running in your esthetician business as quickly as possible. Contact us today to get started in your esthetics business!