The Creative Guru

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Meet JAYD

I’m Jayd Hernandez, a paramedical tattoo artist with over 10 years of experience in skincare and tattooing. My goal is to help you build a fulfilling career in paramedical tattooing or restore your sense of wholeness through scar camouflage.

At Studio Conceal, I offer a year-long mentorship where you’ll master scar camouflage, 3D areola tattooing and more—through hands-on training and one-on-one mentorship.

For clients, I create realistic, life-like tattoos to help you feel complete again.

Whether you’re here to learn or heal, I’m here to guide you every step of the way.

More About JAYD

Personal Connection with Every Client

What sets Jayd apart is her commitment to creating a personal connection with each client. Her journey as a serial entrepreneur and her visual acuity contribute to a unique approach that goes beyond the technical aspects of tattooing.

Whether turning her phone off to spend quality time with family, curating playlists for clients, or delving into personal development, Jayd Hernandez brings a holistic touch to paramedical tattoo artistry.

When I’m not working, you can find me binging Netflix and hanging with my Frenchie, Otis. He’s the official office mascot!

If I wasn’t a content creator, I would be a fashion designer. I love mixing and matching the vintage and classic styles.

My favorite self-care habits are a good skin care routine and reading a good book. I also love to journal when I wake up!

The story of how I became a Paramedical Tattoo Artist…

 

After selling a successful business and traveling the world, I was still feeling unfulfilled. I knew I lacked direction and a solid sense of purpose… and with a baby on the way, life got real, real fast. From the outside, it looked like I was living the dream, but inside, I felt lost and uncertain about my future. I was terrified of becoming a mom, with no role models to reassure me that I could do it well.

Searching for answers, I invested over $75,000 in coaching and programs, hoping for clarity and a clear path forward. But eventually, I realized that the biggest answer wasn’t out there—it was within me. The hardest, yet most empowering, step was to take a leap of faith and bet on myself.

If you’re feeling drawn to paramedical tattooing but filled with doubts, wondering if you can be a great artist or make a difference, I want you to know that it’s possible. I started with zero tattoo experience, but with dedication and belief, I built a fulfilling career, one that impacts lives and provides meaning.

Taking that risk to believe in myself transformed everything. Today, I wake up excited to do work that I love and to create lasting change. The time will pass anyway—why not take the chance to create the life you dream of?

Lets’ Collaborate

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We may be a GOOD MATCH if:

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01 01 You’re Looking For More

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02 Develop Targeted Messaging

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03 You Want a Defined Strategy

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Find more RESOURCES

Is Paramedical Tattooing For You?