PMU Crash Course - Studio Conceal
permanent makeup tattoo training

HOW TO GENERATE CUSTOMER LEADS IN PMU

MILLIONS of PMU professionals just like you have the best of intentions and they work as hard as they can, but this still isn’t enough, they fall short of their business goals year after year.

I CAN SHOW YOU HOW!

"The Secret to Successful PMU Marketing"

Plain and simple, in spite all their hard work and best efforts, they fail because have never made or strategized a marketing and sales plan that works.

As you’re about to discover, you have been misled: 90% of PMU training programs out there are marginally effective, if even that, in showing you how to market and grow you business after being certified and trained.

PMU training programs teach you skills, NOT how to win clients.

This is the first thing you must understand: Unless you’re selling in the way a client is wired to trust, you’re going to keep falling short of your goals year after year. Again, this is why over 90% of PMU professionals never make over $100,000 a year.

The truth is this, it’s not your fault.

Most people know little to nothing about how to launch, market and grow their PMU services.
To prove this, I have two questions for you.

1) Do you know exactly how people subconsciously follow and engage with you?
2) Do you know how to get them to choose YOU amongst a sea of professionals – AND be super excited to do so?

If you can answer yes to both of these questions, I probably can’t help you.
If your answer is no, then I’m going to completely change what you think about selling and marketing, and how you do it to get the results that you strongly desire!

jayd hernandez

THE TRUTH IS THIS, IT DOESN'T MATTER WHERE YOU ARE TODAY.
I CAN HELP.

All you need to do is let me show you my highly sought after,
“PMU Marketing” approach to selling and promoting.
And then reap the results. – Jayd Hernandez

YOU KNOW THAT GROWING YOUR PMU BUSINESS REQUIRES YOU TO BE FEARLESS.

Many people feel overwhelmed by that. And that’s why their businesses fail.
They didn’t realize that part of being an entrepreneur is constantly feeling uncomfortable.

Fear comes from being unprepared.
You want success, and you want it bad, but you don’t have the nuts and bolts
that keep a business growing: Strategy.

The problem? Most entrepreneurs have no idea how to strategize their marketing and sales efforts to give them the lifestyle that inspired them to create the business in the first place…until now.

Extremely Limited Time Offer

This Is Your Chance To Claim The Best Deal Of The Year!

MY JOB IS TO HELP YOU BUILD YOUR FEARLESS PMU EMPIRE BY DOING 3 THINGS:

STRATEGY

Lay the framework for the business you want in 30 days!

generation

Attract clients and customers that adore you!

SALES

Win clients, close leads and make income stat!

Building a fearless PMU business empire is not all sunshine and rainbows.

That’s why I’m sharing the behind-the-scenes details of building my fearless empire with you.

It’s a crazy ride fueled by passion, ambition, and a dash of idealism.
 
I believe the secret to any successful business launch is in small, consistent action steps.
 
That’s why I’ve broken down the steps to success in short, easy and digestible modules
that you can begin to watch and apply day by day. 

Build a PMU Empire in 30 DAYS

WITH 6-MONTHS ACCESS TO MY PRIVATE MEMBERS AREA FOR UPDATED CONTENT & SUPPORT

Social media has completely changed how people choose their PMU Artist, yet most PMU Artists have changed absolutely nothing about their approach to sales
and marketing, and they then wonder why their sales
are flat or stagnant.

Instead of continuing to spin your wheels or worse, contemplating throwing in the towel, isn’t it time you learned from someone in the PMU industry who can offer you a brand new and proven way to close more business and
make more money?

I know what it takes to get you from where you are to where you want to go, and if you’re serious about increasing your client list, booking out your weeks…then I’m going to immediately transform the way you market yourself to get the results you truly want!

WANT TO MAKE THIS HAPPEN NOW?

THIS COULD BE YOUR STORY TOO...

100% 30-day money back guarantee, no questions asked.

$799 NOW ONLY $499!

Grab This insane Deal NOW! Instant Access!

Plus, 1 FREE STRATEGY 30 MIN COACHING CALL with me personally to hear about your business and begin generating a new action plan that will get you results (valued at $100)

BONUS Module! How to Increase 5-Star Reviews Online (valued at $100)
 
BONUS Module! Get Your Taxes In Order With A Beauty Business CPA 
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What is SMP?

Scalp Micro Pigmentation (SMP) was developed as both a cosmetic procedure for men and women suffering with all types of hair loss, and as a medical procedure to help conceal scars, burns, birthmarks, as well as the full spectrum of alopecia. During the SMP procedure, a blend of unique pigments specifically formulated for the client are deposited into the dermal layer of the skin on the scalp. These deposits create an extremely realistic illusion that replicates hair follicles. SMP is a viable alternative to traditional hair transplant surgery, hair systems, pills, and fibers.. Around the world, thousands of clients live their lives free from hair loss without lengthly maintenance routines, unwelcome side effects or signifiant ongoing financial outlay.

Does scalp micropigmentation look real?

A typical scalp hair from a Caucasian woman is about 77 micrometers in diameters (67 Um in those of Asian descent, and 120 Um in those African descent). Typically, SMP dots placed in the dermis layer are 90-140 micrometers in diameter.

While this might seem a bit larger than a real human hair, this slight difference is virtually indistinguishable from real hair follicles. Often, when viewed 1 foot away, close friends and family will not be able to tell where real hair ends and the SMP begins.

What causes hair loss?

As hair on the scalp goes through it’s normal cycle of growing and shedding, DHT makes the follicles miniaturize. That means they get thinner and shorter because the growing cycle doesn’t last as long. The growing cycle becomes so brief that new hairs can’t grow through the skin. For women, hair loss can be caused by an imbalance of thyroid hormones, pregnancy, disease and certain medications.

How long will SMP last for?

With proper care and treatment, including using high sunscreen when outside, SMP will commonly last for many years. For a healthy client with a normal immune system, we expect that the color will last with original vibrance for about 4-6 years, with gradual fading of the pigment to last up to 8 years.

Fortunately, if a touch up is needed, a fee is charged which is generally cheaper per session than the original treatment fee. It’s important to note that each individual is different so an estimated range of longevity will be provided at our consultation meeting.

Will SMP fade, smear, or turn blue as the years pass?

Any pigment applied to the dermal layer of the skin will eventually fade, but we expect SMP to last several years or more, before even minimal fading is noticed. Ultraviolet radiation from the sun often breaks apart some tattoo inks for easier absorption by the body, resulting in increased fade rates and slight smearing. As the inks are degraded, their chromophores are often altered resulting in changed color. If this occurs, we can easily offer touch up sessions, or revise the ink color by adding additives to mute, neutralize, or warm up the tone again.

Is SMP reversible? Is receiving SMP treatment painful?

Yes, SMP pigmentation can be removed with an electro-optic Q switched laser, which is used to heat and break-up the SMP pigmentation for easier absorption by phagocytes in the dermis. SMP is fairly easy to remove in most cases because the pigment is not deposited as deeply as normal tattoo ink. The electro-optic laser, however is expensive and therefore, many clinics which advertise laser removal do not actually own one.

As for pain, it depends on the individual. In some cases, clients have fallen asleep while I have completed treatment. In other cases, clients experience pain across the temples or above the ears during treatment. Most clients rate their pain on a scale of 1-10, as 3-5 during treatment.

How long will it take for my final SMP appearance to form?

A normal client depending on hair loss extent, will take two to four treatments to achieve their final appearance. Most treatments are 2-3 hours long with small breaks as needed. The first treatment often places a very light application on the scalp to assess fading and density levels. The normal reaction from many clients is to assume that the SMP is too light. However, this is a normal part of the treatment and allows me to better treat the scalp in later sessions. The second treatment is 10-14 days later, and adds the majority of the density to your new look. Treatments three or later are usually for completing the look, addressing darkness matching or to even the density across the scalp.

What will my scalp look like immediately after treatment?

The area of the scalp that has been treated will have some redness for 24 hours after treatment, though this tends to be less visible on darker skin tones. In addition, the pigmentation will be darker for up to 7 days after treatment, again, depending on your skin tone. Thereafter, the pigmentation will appear to become lighter and softer as the pigment filled scabs begin to flake away. These scabs flake away in the first 3 to 10 days. As this happens, it appears to the observer that the SMP dots are shrinking. When the healing process is complete, the final dots are often 90 to 170 Um in diameter and blend seamlessly into any natural hair. By about one month, after any treatment, the pigments will begin to “set” and thereafter, fading will be almost zero.

How do I choose a hairline? If I have hair left, can I leave it long?

If you are unsure of what style or type of hairline will work or you, I will be there to help. With an artistic eye and experience on how to fit a hairline to head shape and age, I can help recommend what’s best. Over the course of our sessions, we can tweak and adjust the hairline for the perfect, natural result.

Depending upon the pattern and extent of your current hair, some clients are able to maintain a longer length. Scalp micropigmentation can help thicken areas so that less of the scalp is seen showing through. However, if there is a strong pattern of hair loss or just not a lot of hair density left, the client is recommended to crop it shorter.

Can Studio Conceal camouflage my transplant scar?

Yes, absolutely! By replicating tiny hair follicles inside the scarring and blending the color around the scarring area, transplant and surgical scars can see massive improvement in concealment.

DOES THIS TREATMENT REMOVE STRETCH MARKS?

Other than a tummy tuck, or the literal removal of skin, there is no proven way to remove stretch marks. The Stretch Mark Camouflage Tattoo only helps to conceal and diminish the appearance of stretch marks so that they are less perceptible to the naked eye. Think of it as having a permanent filter, taking away the white contrast of your scars.

IS THE TREATMENT SUITABLE FOR ALL SKIN TYPES?

Generally, yes! However, there are a small number of people who the treatment would not be suitable for. Your stretch marks and scars need to be at least two years old, lighter than your skin tone and completely healed. Booking a virtual consultation can help determine if you’re a candidate for this procedure and is required for all clients.

CAN I GET TATTOOED IF MY SKIN IS ALREADY TANNED?

We prefer to match only your natural skin tone, and require that our clients postpone their session until their tan has faded. This ensures that we are able to custom blend an ink color that will look most natural whether you’re tanned or not.

WHAT HAPPENS WHEN I TAN?

Your camouflaged stretch marks and scars will not change color. If you tan, your skin’s overtone will darken, but your stretch marks will remain the same color as your natural skin-toned ink tattoo. Overall, your stretch marks will still be camouflaged because the “white” is no longer there. In short, there’s less of an obvious contrast. Here’s a great video explaining what happens to your stretch mark tattoos when you tan.

WILL IT HURT? DO YOU NUMB YOUR CLIENTS?

The Stretch Mark Camouflage Tattoo is a penetrative skin procedure so a small amount of discomfort will be experienced. Usually on a scale 1-10 (10 being most painful), the average consensus is a 6 or 7. We do not numb our clients to avoid any interference to the purity and insertion of pigment into the scar. In addition, your pain receptors will be heightened if you’re on your monthly cycle, and so we suggest you book your session/touch ups accordingly.

CAN I GET THE TREATMENT WHILE PREGNANT OR BREAST-FEEDING?

Congratulations on your pregnancy, but unfortunately, we are unable to treat women who are pregnant or breastfeeding. We look forward to treating you once your little one is weaned and your scars have been fully healed (usually within two years).

HOW WILL I LOOK IMMEDIATELY AFTERWARDS?

There’s little to no downtime. Most Clients can resume work the same day, or even fly home after their session. It’s normal to experience redness and swelling immediately after the procedure for 1-3 days. For the first 3 days, you’ll be given strict instructions on how to minimize inflammation, speed up the wound healing phase, and how to “ice” the area and keep it clean. Over the next few weeks, the redness will dissipate and go through a variety of shades (from dark to light) until your skin heals. We’ll be in contact with you every step of the way.

HOW QUICKLY WILL I SEE RESULTS?

Everyone’s skin is different. Variables include age, diet, hormones, general health, overtones, sun exposure, etc and so it’s impossible to give an exact number of days it will take you to heal. On average, it takes 45-60 days, but if you’re prone to hyper-pigmentation (you naturally scar dark), it will most likely take longer to heal. During your consultation, we can discuss and assess your skin’s estimated timeline and variables.
*Here’s a recent case study of our fastest healing client to help you speed along your recovery!

HOW LONG WILL THE RESULTS OF THE PROCEDURE LAST?

The Stretch Mark Camouflage Tattoo is a penetrative skin treatment that’s only been around for 6-7 years. According to our industry, it’ll last 5 years, or more provided that the correct after-care procedures are adhered to. You may or may not need a touch up after 5-6 years. Remember, a stretch mark is a scar and so the skin is trickier to penetrate. In addition, as we age, all tattoos transition and change on our skin because there’s less elasticity and melanin production. This can effect your stretch mark camouflage tattoo, as well.

WHAT IS THE COST OF THE PROCEDURE?

The total cost of the procedure varies greatly per technician and is dependent on the location and severity of the stretch marks or scar requiring treatment. Studio Conceal charges anywhere between $500-$2,000/ per area. We require an initial consultation (in-person or virtual) free of charge with zero pressure, during which the final cost can be determined by a formal quote.

DO YOU OFFER PAYMENT PLANS?

Yes we do! We’ve partnered with United Medical Credit to offer easy, reliable financing for all camouflage services and training. It’s really easy to apply and only takes 3 minutes to get approved. They’ll do a soft credit check to determine your options and will be in contact with you in 24 hours. Apply for financing of tattoo treatment or training here, hassle free.

STRETCH MARK CAMOUFLAGE TATTOO VS. LASER TREATMENTS?

While Laser Treatments do work on stretch marks by damaging the skin’s outer layer and forcing it to heal itself, they do not put color back into the skin. So almost all clients who get Laser Treatments for their stretch marks still have noticeable stretch marks. In fact, many of our clients have had many Laser Treatment procedures prior to walking into our studio. Another huge difference is the cost of that treatments. Laser Treatments could run $1,000 to $3,000 per session, and can easily end up costing the client over $10,000 overall.
*Here’s a short video going over the differences of microneedling vs. laser vs. the stretch mark camouflage tattoo